There’s growing concern about finding and retaining the best talent available. In competitive markets, companies naturally want to make it as easy as possible to find appropriately skilled people who will succeed in their roles. However, getting it wrong can be a costly exercise. For example, research regularly finds that the costs of staff turnover are massively underestimated; not only in hard economic terms, but also in the impact it has on the morale and team spirit of those who stay.
It’s no surprise then that Employer Branding is a concept that is receiving more focus in the leading business magazines. Continue reading